Nicola Gill
Journalist, copywriter, editor, content consultant.
Some brands I have worked with:
I headed the pitch-winning editorial re-design of O2's customer magazine while at Publicis. The brief asked for a stronger lifestyle feel and greater reflection of the brand's involvement with music, while retaining its focus on tech.
I headed the editorial re-design of the winning pitch for Bounty while at Publicis. Bounty wanted to re-position the brand's identity with an upbeat, aspirational, lifestyle magazine that new mothers would want to read, keep, and refer to time and again.
In collaboration with boutique design agency Vital Creative, I worked with the Innovation team at Diageo to develop new brand stories and content themes across a number of their high-profile brands including Smirnoff and Guinness.
Bonmarche wanted a refreshed and re-launched customer magazine and catalogue to reflect their more fashion-forward direction. As editorial consultant for the project I suggested they go further and roll out the redesign across fun new shopping bags, pop-up town centre fashion clinics and more.
Weight Watchers wanted their newsstand magazine to do more in a challenging market - more for their business and more for their customers. I headed an editorial re-redesign that closely examined and evaluated the aspirations of the brand, and those of its customers.
